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Local Home Services (Interior Renovation)

Sharpscale Case Study: Bonito Designs
Built a hyper-local lead generation ecosystem

Hero Summary

Industry: Home Renovation & Interior Design
Objective: Increase local project inquiries and close higher-value jobs
Outcome: Built a hyper-local lead generation ecosystem

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Key Metrics:

  • 300+ Local Leads in 45 Days

  • 17 High-Value Projects Closed

  • 52% Faster Sales Cycle

 

Client Overview

Bonito Designs is a mid-sized home renovation business offering premium modular kitchens, wardrobes, and complete remodel services.

They had strong craftsmanship — but poor visibility and zero systems.

 

The Challenge

  • Leads from outdated directories

  • Unqualified inquiries

  • No follow-up automation

  • Reliance on word-of-mouth

They weren’t losing business; they were losing opportunity.

 

Sharpscale Engineered Strategy

Sharpscale built a local + high-intent inbound engine:

  1. Geo-specific targeting (5 km radius clusters)

  2. WhatsApp-based inquiry system

  3. High-conversion landing pages with portfolio

  4. Automated quote & consultation funnel

  5. Review + reputation-building system

 

Execution Breakdown

Phase 1 — Local Visibility Surge

  • Google search + maps optimization

  • Hyper-local ads

Phase 2 — Funnel Engineering

  • Consultation booking funnel

  • Automated portfolio delivery

Phase 3 — Automation Layer

  • Instant follow-ups

  • Quote reminders

  • Warm-up content flows

 

Results

  • 300+ qualified local leads

  • 17 premium renovation projects closed

  • CAC reduced by 41%

  • 52% faster sales cycle

 

Why It Worked

Local businesses win by combining precision targeting + speed.
Sharpscale delivered both at scale.

 

"Our pipeline exploded. We’re fully booked for the next 2 months.”

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Want more premium renovation clients?
Sharpscale can build your local growth engine.

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