
Local Home Services (Interior Renovation)
Sharpscale Case Study: Bonito Designs
Built a hyper-local lead generation ecosystem
Hero Summary
Industry: Home Renovation & Interior Design
Objective: Increase local project inquiries and close higher-value jobs
Outcome: Built a hyper-local lead generation ecosystem
​
Key Metrics:
-
300+ Local Leads in 45 Days
-
17 High-Value Projects Closed
-
52% Faster Sales Cycle
Client Overview
Bonito Designs is a mid-sized home renovation business offering premium modular kitchens, wardrobes, and complete remodel services.
They had strong craftsmanship — but poor visibility and zero systems.
The Challenge
-
Leads from outdated directories
-
Unqualified inquiries
-
No follow-up automation
-
Reliance on word-of-mouth
They weren’t losing business; they were losing opportunity.
Sharpscale Engineered Strategy
Sharpscale built a local + high-intent inbound engine:
-
Geo-specific targeting (5 km radius clusters)
-
WhatsApp-based inquiry system
-
High-conversion landing pages with portfolio
-
Automated quote & consultation funnel
-
Review + reputation-building system
Execution Breakdown
Phase 1 — Local Visibility Surge
-
Google search + maps optimization
-
Hyper-local ads
Phase 2 — Funnel Engineering
-
Consultation booking funnel
-
Automated portfolio delivery
Phase 3 — Automation Layer
-
Instant follow-ups
-
Quote reminders
-
Warm-up content flows
Results
-
300+ qualified local leads
-
17 premium renovation projects closed
-
CAC reduced by 41%
-
52% faster sales cycle
Why It Worked
Local businesses win by combining precision targeting + speed.
Sharpscale delivered both at scale.
"Our pipeline exploded. We’re fully booked for the next 2 months.”
​
Want more premium renovation clients?
Sharpscale can build your local growth engine.