SUMMARY

Industry: AI SaaS
Objective: Acquire enterprise clients and technical decision-makers
Outcome: Sharpscale engineered a segmentation-first growth system

 

Key Metrics:

• 187 enterprise prospects engaged

• 22% reply rate (CTO-level)

• 3 major pilot projects closed

• $540k+ projected pipeline increase

 

Client Overview

Cloudreach (UK/EU) helps companies deploy, monitor, and scale AI workloads. Their product was exceptional — but highly technical, requiring targeted outreach to CTOs, engineering directors, and AI ops leads.

They weren’t struggling with product adoption —
They were struggling with audience intelligence.

 

The Challenge

• Technical message hard to simplify

• Wrong personas (developers instead of decision-makers)

• Low inbound traffic

• Long sales cycles

• No automated nurture flow

Cloudreach (UK/EU) needed a precision-engineered system, not wide-net marketing.

 

Strategic Diagnosis

Through Deep Market Intelligence™, we uncovered:

• Decision-makers cared more about latency, cost, and reliability

• Their messaging lacked “business case” framing

• Enterprise buyers needed multi-touch nurturing

• CloudSync didn’t show ROI impact in numbers

 

Sharpscale’s Engineered Strategy

1️⃣ Enterprise Persona Framework

• CTO

• VP Engineering

• AI Ops Manager

• CIO

Each received custom messaging.

2️⃣ Full-Funnel System

• Educational top-funnel

• Pain-driven middle funnel

• ROI-driven bottom funnel

3️⃣ LinkedIn + Email Hybrid

• Technical problem-led hooks

• AI workload benchmarking lead magnets

• ROI case study automation

 

Execution

Phase 1 — Messaging Architecture

• Converted technical jargon into business ROI

• Created benchmark visuals

Phase 2 — Outreach Engine

• Multi-touch outbound

• LinkedIn conversation funnels

• Retargeting ads

Phase 3 — Enterprise Nurture System

• Case study PDFs

• Webinar invites

• Comparison charts

 

Results

• 22% CTO reply rate

• 3 enterprise pilots closed in 10 weeks

• $540k+ projected pipeline

• Predictable top-of-funnel inbound

 

Why It Worked

Sharpscale made Cloudreach’s value immediately understandable to high-level decision-makers.

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"We finally reached the enterprise personas we always targeted but never converted.”

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Want high-ticket SaaS clients?
Let Sharpscale engineer your pipeline.